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OUR FOUNDER DR. MURAT VURAL - LEADERSHIP JOURNEY and EXPERIENCES

A leadership journey of launching new ventures in many parts of the world, establishing sales organizations, training teams and driving growth

1

International Business Development and Market Strategy


  • Active field and management experience in more than 18 countries across Central Europe, Northern Europe, Central Asia, Africa and Far East.
  • Leadership in new market openings and distributor network establishment processes in these regions.
  • Professional execution of license, representation and business partnership negotiations.
  • Strategic planning and cost control management in import-export operations.
  • International coordination and compliance management in regulation, registration and launch processes.
  • Experience with hundreds of successfully obtained pharmaceutical product licenses audited under high technical standards and solid product registration know-how.
  • Strong positioning in markets by adapting to local conditions with competitive analysis and pricing strategies.
  • Efficiency and speed optimization in logistics and supply chain processes.
  • Sustainable growth on a global scale, profitability and brand awareness development.
2

Organization Setup and Leadership Management


  • Management expertise in cross-cultural leadership, having built high-performance teams across different continents.
  • Establishment and structuring of sales and marketing organizations in 18 countries.
  • Management and development of multinational teams of over 1000 people throughout this process.
  • Deep human resources experience formed through face-to-face interviews with more than ten thousand candidates over the years and recruitment of thousands of candidates.
  • Global integration of performance and goal-based (S.M.A.R.T) management systems.
  • Strengthening weak organizations through restructuring and efficiency improvement.
  • Establishing competency-based assessment and development culture.
  • Implementation of motivation, commitment and leadership programs.
  • Strengthening communication and leadership alignment in multicultural structures.
3

Training, Coaching and Performance Development


  • Practical field training combined with sales techniques, marketing applications, technical product training.
  • Accumulated experience of delivering these trainings to thousands of international participants in different countries over 20+ years and years of mentoring, executive coaching experience.
  • Implementation of 16-module sales training program in Europe, Asia and Africa.
  • Content development in sales, marketing and product training and implementation leadership.
  • Design of coaching & development programs for management and field teams.
  • Measurable performance improvement mechanisms through Coaching & Counseling systems.
  • Development of data-driven analysis systems for training efficiency tracking.
  • Behavioral adaptation in different cultures and leadership development support.
  • Sustainable development approach with high performance culture.
SEE MORE

Events, Activities and Announcements

Upcoming Events and Reminders

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06
October
ev_CPHI-fiera-milano-2023
New Era in Pharmaceutical Supply Chain: Perspectives from CPhI Worldwide 2026 Milan
12:00 am - 12:00 am
Italy, Milan — Fiera Milano (Strada Statale Sempione 28, 20017 Rho MI)

CPhI Worldwide 2026 is one of the most comprehensive events bringing together the world in pharmaceutical sector supply chain, manufacturing, raw materials, biotechnology, packaging...

07
April
ev_LEX_EXPO
The Hidden Power of Mega Projects: LES-EXPO 2026 and the New Horizons of Cargo Engineering
12:00 am - 12:00 am
Istanbul Expo Center / Istanbul Fair Center, Yesilkoy (Bakırkoy), Istanbul

LES-EXPO 2026 is a regional fair focused on heavy cargo transportation, cargo engineering and industrial logistics solutions. It offers direct contact and business development...

Latest News

News from the World Business

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Dr. Murat Vural 2 November 2025

Next Generation Leadership: Not Managing, but Inspiring

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Dr. Murat Vural 27 June 2025

What Are We Overlooking When Preparing a Strategic Marketing Plan?

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Dr. Murat Vural 8 June 2025

Reshaping Sales Strategies During Crisis Periods

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Dr. Murat Vural 6 May 2024

Strategic Planning in Expanding to Global Markets

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Dr. Murat Vural 15 November 2023

Embedding a Learning Culture in the Company

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Dr. Murat Vural 15 November 2022

The New Role of Sales in Digital Transformation

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Dr. Murat Vural 8 September 2022

Finding New Markets: The Power of Strategic Approach

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Dr. Murat Vural 6 June 2022

The Psychology of Boosting Sales Performance

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Dr. Murat Vural 20 November 2021

5 Most Common Strategic Mistakes in Global Market Expansion

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Dr. Murat Vural 15 October 2021

Remote and On-Demand Support Services: The Hidden Power Accelerating Growth for SMEs

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Dr. Murat Vural 10 September 2021

Risk Analysis and Strategic Resilience in Global Business Expansion

Voices from the Field Thoughts and Comments

Real Feedback from Real Professionals About Our Collaboration

Liliana Moraru – Chisinau (Moldova)

Sales Manager
"When I started the coaching process with Dr. Murat Vural, my team management style was completely intuitive and disorganized. With his guidance, I realized that leadership is actually a matter of system. Now we progress towards our sales targets with planned, measurable steps and our results have improved visibly. I truly feel that I have transformed from an amateur manager to a professional leader."

Elvin Rahmanov – Baku (Azerbaijan)

Medical Sales Representative

"When I started this job, I had no knowledge of pharmaceuticals, medicine, or sales. Everything was zero for me. Our mentor took us step by step, teaching us everything starting from the most basic information. What is a drug, who is a patient, how to communicate with a doctor, when to speak and when to stay silent in the field... he explained everything one by one. When the ten-day training ended, I felt like a completely different person. It was as if I had become a professional who had been doing this job for years and knew the field. Since that day, I have great respect and gratitude for him. At the point I've reached today, his contribution to me becoming a sales manager candidate is immense."

Bujar Berisha – Pristina (Kosovo)

Business Owner

"Until Murat Vural found our company and proposed a partnership to market his products in our country, the opportunities he showed us were far beyond our vision. During the negotiation and business setup stages, I saw what a tough negotiator he was with his command of details. That's why I confidently entrusted him with the establishment and management of the sales and marketing organization. Our collaboration, which started years ago as two small companies, has turned into a huge tree today; we continue to enjoy its fruits."

Serdar Annayev – Ashgabat (Turkmenistan)

Country Manager

"It was a period when my team constantly needed support regarding sales and product training. Therefore, I frequently made requests to headquarters. Our Director Dr. Vural, despite his busy schedule, did not neglect to come to Turkmenistan every month for a whole year and took us much further than where we were. The Antalya vacation we earned by achieving our sales targets at the end of the year is still our most beautiful memory that we cannot forget when we get together. We present our sincere thanks to him on behalf of the entire country team."

Marina Kovačević – Zagreb (Croatia)

Ürün Müdürü

"During the customer visits we made together in the field, he taught me the subtleties of meetings. I discovered with him which question creates trust and at which moment silence is the most effective communication. He developed me step by step in managing key opinion leader relationships, thinking strategically, and acting like a professional representative. I feel great gratitude both professionally and humanly for his endless patience, tolerance, and deep knowledge. We still see the impact of the marketing trainings he gave our team in our sales results."

Nguyen Thi Lan – Ho Chi Minh (Vietnam)

Medical Sales Representative

"For the first time, we encountered a trainer who demonstrated different techniques in each section of the 16-part training program by actually role-playing. We had never thought before that sales was such a technical and planned thing. We learned that actually every step has a logic, a method. Now I know very well what to say in which situation, how to behave, and how to direct the meeting. What our mentor taught us comes to my mind every day in the field."

Dmitry Sokolov – Moscow (Russia)

Business Unit Manager

"I learned a lot from Mr. Murat not only about managing sales and the team, but also about strategic planning, budget creation, and profitability analysis. Thanks to his perspective, the contribution of the unit I am responsible for to the company is now much higher than before. His contribution to increasing the value of my department is significant. I convey my respects and gratitude to him."

Khaled Ben Nasser – Tripoli (Libya)

Team Manager

"During the field visits we made together, I closely witnessed both his knowledge and his ability to easily adapt to different cultures. His speaking in our style and joking sincerely with customers both surprised and impressed me. While doing this, the fact that he systematically elicits the answers he wants without compromising his own style must come from his experience and deep knowledge. I am truly happy to have had the opportunity to work with him."

Nino Beridze – Tbilisi (Georgia)

Marketing Director

"When we met Mr. Murat, my team was quite scattered in terms of motivation. He immediately analyzed us, listened patiently, and brought out everyone's strengths. He redefined our common goal and brought us together on a single line. Thanks to his strategic approach, we improved both team harmony and results visibly in a short time. Now when I look back at that period, I see that we regained not only our marketing performance but also our team spirit."

Anastasia Kovalenko – Minsk (Belarus)

Brand Manager

"Mr. Vural's start of working with our team became a turning point for our department. He changed not only our marketing strategy but also our way of thinking. In every meeting, he listened to us, guided us, and we established a new order together. Today, we are more creative as a team and our results are much stronger compared to previous periods. It is impossible to forget his contribution."

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